Join us in Buenos Aires!
Join Cindy in Buenos Aires, Argentina, October 2016.
Details to be announced, so stay tuned!
Guest Speaker in Buenos Aires
October 2016
About Cindy
Cindy speaks on the importance of creating an engaging user experience, and how to transition into the Wearable and IoE space. She consults with Fashion Brands to bridge the gap between Fashion, Hardware, Technology, and Manufacturing. Read more…
Contact
Cindy travels between Toronto, New York, and Silicon Valley on a regular basis.
You can contact her here or by email to
cindy(at)cindysoo.com
twitter: @cindysoo
www.linkedin.com/in/cindysoo
WEAR Conference
May 24-26, 2016
WEAR | Smart Fabrics & Wearable Technology
Boston, MA, USA - May 24-26, 2016
As one of the advisors on the Board for WEAR, Cindy Soo introduced and moderated the "Fashion and Tech Integration" session on Day 2 of the 3 day conference.
Insights, learnings, and next steps in this space will be shared in Articles.
WT Conf Toronto
September 10, 2015
Wearable Technologies Conference 2015
Toronto, ON, Canada - September 10, 2015
A big thank you to all who laughed and cried with us at the WT Conference in Toronto at the MaRS Discover District. Cindy's emotional presentation, "Path to a Quick Death: Design Lessons" is available by email request to cindy(at)cindysoo.com.
SF Fashion Week
June 10, 2015
WearTechCon SF Fashion Week
San Francisco, CA, USA - June 10, 2015
Thank you for joining us at San Francisco Fashion Week 2015! It was an honour for Cindy to collaborate with WearTechCon, to talk about Connected Systems + Wearable Designs as one of the panelists this year. If you have more questions around trends and strategies for platforms, ecosystems and IoT and their implications for the design development, or of the future direction of Wearable Technology and the Connected Living ecosystem, please don't hesitate to drop her a note at cindy(at)cindysoo.com.
2015 Trends Webinar
December 16, 2014
The long awaited Webinar, entitled Insightful Evidence that Ignites our Strategic Thinking: 2015 Trends, hosted by Globant in early December 2014, is now available on Vimeo.
-
1 of 2
-
2 of 2
Decoded Fashion NY
New York, NY, USA - November 18, 2014
Technoluxury: Enhancing the User Experience
For those who would like a copy of the presentation from Cindy's Executive Roundtable workshop, please send an email to cindy(at)cindysoo.com. The deck outlines how to address the challenges between Fashion, Tech, and Manufacturing.
Wearable Technology UX Conference
September 22-23, 2014
Wearable Technology UX
London, UK - September 22-23, 2014
Cindy joins the first ever, forum to unite the community of wearable technology professionals involved in a range of UX roles, including product and business road maps, strategy, thought leadership, business model, defining the product positioning, UX teams, consumer UX, and more. She inspired the audience with her talk on "Wearable Technology & Internet of Everything eXperience Design Strategy" in London, UK, at Central Saint Martins.
Previous Speaking Engagements
Enabling a Seamless eXperience
Speaker, Globant Flip Thinking Event
San Francisco, CA - September 2014
Trends Seminar
Lecturer, Social Entrepreneurs of Ukraine and Russia
San Francisco, CA - September 2014
The Future isn't Technology; it's in the Experience
Speaker, San Francisco Design Week and WearTechCon
San Francisco, CA - June 2014
eXperience Design Process: Designing engaging and meaningful products
Speaker, Hardware Workshop
Toronto, ON - May 2014
Wearables is Dead (and so is the User)
Keynote, Wearable Technologies Conference
San Francisco, CA - July 2013
Now available on Vimeo.
Articles
Bridging the Gap between Omni-channel and Retail →
Cindy Soo • September 20, 2015
What’s the difference between User Experience and Experience Design? →
Cindy Soo • April 7, 2015
What is Techno-Luxury Design-Thinking? →
Cindy Soo • March 14, 2015
Death of the Apple Watch (and other Smart Watches) →
Cindy Soo • January 7, 2015
Holiday shopping — a UX fail →
Cindy Soo • January 3, 2015
The new Kleenex is Fitbit →
Cindy Soo • December 6, 2014
Consulting
Cindy consults with organizations as small as Start-ups to the biggest brands and corporations. She works in all industries from Finance to Beauty, Fashion to Health, Medical to Entertainment, Wellness to the Home, and more.
She guides Strategy and Innovation groups, helping them understand if and how to play in the Connected Living space. Cindy consults on Emerging Trends, outlines a roadmap of products, services, and new paths to innovation, to ensure long-lasting brand loyalty.
Let's start a dialogue to see how we can work together. Contact Cindy at cindy(at)cindysoo.com.
“Create emotion through human connection" is the key to #wearables longevity in the market #wtconfto #design #XD"
Cindy Soo
Press
Cindy is available for interviews and to contribute an article or piece for publications.
Please contact her at cindy(at)cindysoo.com.
“ Wearables is dead, and so is the user. Wearable Technology is making us more knowledgeable – or so we think – but over time, it will make us lazy and dumb. We will be walking facsimiles of what society deems ‘healthy’, ‘smart’, and ‘stress-free’. ”
Cindy Soo
About Cindy
With over 17 years of professional design experience, consulting for Fortune 500 companies across Asia, the US, and Europe, Cindy's expertise is in delivering world-class strategies to foster innovation. Her passion for design thinking, collaboration, and fashion has fueled her drive to lead companies in creating sound strategies in enabling for engaging and meaningful experiences in the Connected Living arena, most notably in Wearables and Connected Spaces such as the Home, Automotive, and Retail.
As a visionary, Cindy defines new segments and sectors, identifies disruptive opportunities, drive enabling technology roadmaps, and develops new business models, while holding true to customer- and user-centric Design Thinking methodology.
Cindy is currently consulting for Fashion and Beauty brands, with the focus on Techno-Luxury and how it plays a role for the consumer in the new space of 'Smart Retail', and the 'Super Home'). She is also consulting in the Connected Living space on Strategy and Business Development.
As an advocate of driving innovation by Design, Cindy has been a guest speaker at conferences, hardware workshops, and trends seminars around the world. She is on the advisory board of WEAR, the leading Smart Fabrics and Wearable Technology conference, guest lectures at The Hong Kong Polytechnic University, guides both senior executives and academia, and has been labelled a "Fusionist" - bridging the gap between Design, Engineering, Research, Science, Technology, the "User", and the Brands we enjoy everyday.
Specialties: Experience Design, Strategy, Wearable Technology, Connected Living, Smart Spaces, Techno-Luxury, Fashioning Tech, Product Portfolio Development, Internet of Everything, User Research, Business Development
Clients & Partners
Globant
Flextronics
Philips Electronics Ltd.
IBM
Bodog Entertainment
Morgan Stanley Japan Ltd.
Creo Inc.
British Petroleum
Sony Japan
Rogers Wireless
BC Liberals
Med BioGene
Cineplex Entertainment
Metropolitan Opera
Contact
Cindy travels between Toronto, New York, and Silicon Valley on a regular basis.
Please send her an email to
cindy(at)cindysoo.com
twitter: @cindysoo
www.linkedin.com/in/cindysoo